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Coke Small World Machines

I don’t have a liking for brands like Coca Cola, McDonald’s, or other similar giant corporates. But once in a while they take up their social responsibilities and put together one or two campaigns like this, and that I’ve got to say, I love it.

It’s digital, it’s touching, it’s somehow making the world (well, in this case, two countries) a better place to live in.

My friend and I are having a conversation one night. I was telling him how naive and ignorant I have been to think that it’s not really possible to help people who are in need when I am managing clients from the hospitality industry. I’ve always thought you need to be in a big agency working on big brands to do those sort of cool stuff.

And then I came across an Irish Pub which does a Karma Keg event every Friday. People could purchase a pint of beer at whatever price they think it’s worth.

Okay, I thought. That’s nice. Unless all your patrons are tightarses and you end up getting like $2 for a pint of $8 beer haha.

Few weeks later I went to Grill’d Burgers. They gave me a beer bottle cap after I purchased a burger. Three jars representing three different charitable organizations. $300 to the group with the most “tokens”, $100 to the other two groups. (Although they did not mention whether it was on a monthly basis or a quarterly basis…)

You’d probably say I’m a naive kid for not knowing restaurants do that, and you’re half right. I do know some restaurants donate money to charity, but I’ve never actually put in time to think about how you could generate more interest, or in other words, a win-win situation. Knowing that Irish pub does Karma Keg Fridays, I’ve already grew a liking towards the venue though I have never been there before.

I’m ashamed but inspired at the same time. If I want to help make the world a better place, I don’t have to wait till I’m in a big agency. I can start today, right here, right now.




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