When you live on a barely hospitable desert island that was once a continent-sized penal colony, your life tends to be a little more badass than the average person’s.
I don’t have a liking for brands like Coca Cola, McDonald’s, or other similar giant corporates. But once in a while they take up their social responsibilities and put together one or two campaigns like this, and that I’ve got to say, I love it.
It’s digital, it’s touching, it’s somehow making the world (well, in this case, two countries) a better place to live in.
My friend and I are having a conversation one night. I was telling him how naive and ignorant I have been to think that it’s not really possible to help people who are in need when I am managing clients from the hospitality industry. I’ve always thought you need to be in a big agency working on big brands to do those sort of cool stuff.
And then I came across an Irish Pub which does a Karma Keg event every Friday. People could purchase a pint of beer at whatever price they think it’s worth.
Okay, I thought. That’s nice. Unless all your patrons are tightarses and you end up getting like $2 for a pint of $8 beer haha.
Few weeks later I went to Grill’d Burgers. They gave me a beer bottle cap after I purchased a burger. Three jars representing three different charitable organizations. $300 to the group with the most “tokens”, $100 to the other two groups. (Although they did not mention whether it was on a monthly basis or a quarterly basis…)
You’d probably say I’m a naive kid for not knowing restaurants do that, and you’re half right. I do know some restaurants donate money to charity, but I’ve never actually put in time to think about how you could generate more interest, or in other words, a win-win situation. Knowing that Irish pub does Karma Keg Fridays, I’ve already grew a liking towards the venue though I have never been there before.
I’m ashamed but inspired at the same time. If I want to help make the world a better place, I don’t have to wait till I’m in a big agency. I can start today, right here, right now.
Would have been nice if they could do the same for badminton. Perhaps it would be a nice campaign for Yonex. Imagine making a world-class player running up and down the court hahaha!
The two owners of Amy’s Baking Company Bakery Boutique & Bistro took over the restaurant’s Facebook page last night to fight unruly commenters, and man, was it embarrassing.
“I FORBID YOU” Hahaha. Some people really amuse me.
Thanks Hannah for sharing this.
Learnt from the best - thank you Jeffrey 😬 I can now proudly say I can cook good steaks! Happy Birthday Lina B ☺
Ladies and Gents, Hans Zimmer.